Marketing Masterplan

Know your market and how to win in it.

At Ek Blink Solutions, we believe your brand deserves more than just strategy—it deserves a strategy that works and delivers real results. That’s why we create marketing plans tailored to your unique business landscape, goals, and growth potential. Using the trusted SOSTAC framework, we take a smart, structured approach—understanding where you are, identifying where you want to be, and mapping out exactly how to get there with measurable, impactful outcomes.

What we offer:

1. Situational Analysis

Understanding where you are now.
We begin with a comprehensive audit of your current market position, performance, and environment.

Evaluation of current business performance and objectives
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental factors)
Industry and competitor analysis
Customer research and persona development

2. Objectives

Defining clear and measurable goals.

Alignment with your business vision and mission
SMART goal setting (Specific, Measurable, Achievable, Relevant, Time-bound)
Establishing KPIs (Key Performance Indicators)
Building custom dashboards for tracking progress

3. Strategy

Planning how we'll reach your goals.

Audience segmentation, targeting, and positioning
Lead generation and customer acquisition strategies
Retention and loyalty programs for long-term value

4. Tactics and Actions

Putting the strategy in the motion.

Crafting a tailored marketing mix (Product, Price, Place, Promotion, People, Process, Partnerships)
Allocating resources and defining campaign workflows
Creating detailed schedules, calendars, and marketing roadmaps